Building products
that impact lives.

I'm the kind of designer who genuinely enjoys operational complexity, ambiguous problems, messy systems, fast-moving teams, and turning all of that into experiences that feel surprisingly simple and human.

Over the past 15+ years, I've designed across 0→1 startups, AI products, and growth-stage SaaS, always working closely with product, engineering, and leadership. I care deeply about craft, but I also believe great design should be thoughtful about the business, create clarity, and make people's lives better at the same time.

Most recently at Front, I led end-to-end design for AI features including Smart CSAT, AI Composer, and Copilot, collaborating with PMs, engineers, and data scientists to help shape and ship the company's new AI experiences.

Before that, I joined DeepHow as the first designer and later became Design Lead, helping take the platform from 0→1 while designing for enterprise clients like Black & Decker, AB InBev, Ford, Siemens, and Nissan across 500+ factories in 20+ countries.

Outside of work, I'm probably spending time with my family, playing tennis, learning golf, snowboarding, playing bass, or getting absolutely destroyed by 13-year-olds in online games.

Designer with 15+ years of experience: building AI products, 0→1 startups, and SaaS experiences across fast-moving teams and complex systems. Most recently led AI initiatives at Front, including Smart CSAT and Copilot, after helping scale DeepHow from its first design hire to global enterprise adoption across 500+ factories. Passionate about turning complexity into simple, human experiences that drive both user and business impact.